Comments for The Media Fix

Comment on Apple Without Steve Jobs by Mike

Mike — Tue, 03 Mar 2009 15:25:55 +0000

First blog I read after wakeup from sleep today!

Comment on Cover Story: John Parikhal on The Media Fix by the garthman

the garthman — Tue, 03 Feb 2009 14:12:24 +0000

your story on the Golas CD was fascinating.
here was my simple theory on pricing.
our company had limited people and resources (100 team members and 45 CNC computer controlled lathes) to make custom parts for high tech customers in north america.
the sales people passed all quotes to me for final approval before sending… i almost always marked them up by 25% (small order were more). it was frustrating for them because they were rewarded for sales volume ( and i cared about profit).
we lost a lot of orders… but those received were very profitable and the company grew.
we produced excellant quality and always gave on time delivery and that is exactly what some wanted. those customers did not care as much about price. we were also debt free so i could behave like that.
we kept resources available so that when big fish hit, we could land them and they returned!
we had a unique reputation for quality and delivery and were noted for being very expensive but when some buyer’s ass was on the line because he screwed up earlier on quality or delivery, he did not want to get slapped again.
lesson: unique service/product, customer believes in you and feels satisfied at any (reasonable) price.

god knows would not want to be a manufacturer today in north america (the market has changed so much). we simply did it while we could then thankfully got out!
i couldn’t sell a $200 Golas CD (but i would buy one)

Comment on The 6 Stages of a Project by Jim Thompson, Pres./ Connie Mckiernan

Jim Thompson, Pres./ Connie Mckiernan — Tue, 23 Dec 2008 17:06:56 +0000

John Parikhal –

Jim Thompson has asked me to forward you the attached information announcing the establishment of the Bill Drake Memorial Tribute Fund.

I am unable to attach here. Please send your email address.

Jim Thompson
President

Connie McKiernan
Office Administrator

Comment on Cover Story: John Parikhal on The Media Fix by garth

garth — Fri, 21 Nov 2008 11:35:38 +0000

hello johnnie O
funny, but it has now been 5 yrs since i sold my business. more than a year ago you told me to read “the black swan” and i did.. then you told me to read “empire of debt”, and i did. last summer, i transferred most of my stuff to cash and boring notes at 2%. today, when i check my undies, they are still white.
you were so right! now tell me what do do next.
futurists would do well to listen to you!!!!!

Comment on The 6 Stages of a Project by PocketRadio

PocketRadio — Sat, 01 Nov 2008 20:18:13 +0000

The HD Radio Alliance is blaming broadcasters, and iBiquity is blaming the HD Radio Alliance:

http://tinyurl.com/6nwgyf

Comment on Is Content Really King? by Dave Charles

Dave Charles — Fri, 31 Oct 2008 00:23:42 +0000

JP,

Off on a new adventure that I’m very passionate about..

Gen3 Media was created by my close friend Meyrick Adams who I’ve worked with for many years. The time is right to leverage what he’s done and take it to the next level.

Check out our webstie (www.gen3media.com.au)

Our business strategy is to focus on the net and SMS with our gCAST platform.

We help clients, SME’s and Corporate’s supercharge their marketing campaigns with laser targeting. The variety of businesses and challenge of focusing campaigns is something we love at Gen3. And, we are getting good results and excellent word of mouth/

Hope you are well. Love to the family.

Cheers

Mr. C

New email (dave@gen3media.com)

Comment on Everything Old is New Again by garth

garth — Tue, 09 Sep 2008 12:23:17 +0000

always fun to read johnnie
my marsh mc of 1969

Comment on Everything Old is New Again by parikhal

parikhal — Fri, 29 Aug 2008 18:08:13 +0000

Thanks for the reminder, Paul. Rosser was a genius. Too bad the book is out of print (I saw it on Amazon for $99!!).

Comment on Everything Old is New Again by Paul Talbot

Paul Talbot — Mon, 11 Aug 2008 12:38:32 +0000

Another gem on my shelf of advertising books, this title not simply overlooked, but scorned, is “Reality in Advertising” by Rosser Reeves.

His concept of “Usage Pull” is simple and relevant.

Comment on Tinkering by Paul Talbot

Paul Talbot — Mon, 11 Aug 2008 12:34:01 +0000

This is indeed a marvelous book. A necessary reminder that we…

1. Don’t know nearly as much as we think we do.
2. Are more accomplished rationalizers than searchers.
3. Are prone to misinterpret just about everything.