Low Hanging Fruit – The Baby Boomers

During the past 4 years, almost 16 million Baby Boomers have turned 55. In the next 4, another 16 million will turn 55.
That’s 32 million customers with a lot of money to spend.
Yet companies like Proctor and Gamble, General Motors and Geico act like they don’t want all that money
Because, these customers are 55 [...]