The first week of my very first media job, a friend sent me a short list called ‘The 6 Stages of a Project’. It said that every project goes like this…
Enthusiasm
Disillusionment
Panic
Search for the Guilty
Punishment of the Innocent
Praise and Enthusiasm for the Uninvolved
It seemed funny at the time, yet over the years, the list seems almost [...]
Filed under: Media | Tagged: broadcast, digital, Google, Harpo, Newscorp, Pixar | 2 Comments »
According to AC Neilsen, 119 million Americans watched video online in May.
And, they watched a lot.
In just one month, they watched 7.5 billion video streams. The number is staggering. Billions of streams in just one month.
And, YouTube got most of them. Its 74 million unique viewers watched 4 billion streams.
For comparison, Fox Interactive Media [...]
Filed under: Branding, Media | Tagged: Fox Interactive Media, Google, YouTube | Leave a Comment »
In his brilliant book, The Black Swan, Nassim Taleb tells the story of the happy turkey just a few days before Thanksgiving.
The turkey only knows happiness. Every day of its life, it has been fed, pampered and catered to by human beings. Based on the experience of its entire life, the turkey expects [...]
Filed under: Media | Tagged: Black Swan, Google, tinkering, usability testing, video hosting | 1 Comment »
What’s not to like about Google?
It’s simple, you always get some kind of answer and almost everyone uses it. Usually, you get an answer on the 1st page.
But, what if you don’t get an answer that helps you right away?
Filed under: Media, Search | Tagged: behavioral targeting, Clustering, Clusty, Google, Internet, Search | Leave a Comment »
The Media Fix
