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Fans, Brands and Cultural Communities

Posted on July 18, 2008 by parikhal

I just read a very smart analysis about how to be successful in the music business. It was written by Terry McBride and Brent Muhle. It’s called Meet The Millenials: Fans, Brands and Cultural Communities.
Terry is one smart cookie. He understands the music business and he understands digital media. His company, Nettwerk, has sold 150 [...]

Filed under: Branding, Media | Tagged: Millenials, Nettwerk, Terry McBride | Leave a Comment »

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Who We Are

Like you, we are part of a paradigm shift that is upending 60 years of business practices about media, entertainment and the customer.

And, like you, we’re looking for answers about what’s next and what to do about it.

That’s why we created The Media Fix. To stay on top of change, to anticipate opportunities and then help companies take effective, competitive action.

Our goal is to help you break through the ever-fragmenting media marketplace.

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John Parikhal is considered a global leader in media strategy, marketing, research and consumer trends.

Widely recognized as a practical futurist (he earned his Master’s Degree under media guru Marshall McLuhan), John helps companies become more successful by navigating the colossal change that is turning the media and marketing ‘rules’ of the past 60 years upside down.

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Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.
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