It’s Time to Monetize YouTube

According to AC Neilsen, 119 million Americans watched video online in May.
And, they watched a lot.
In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month.
And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.   
For comparison, Fox Interactive Media [...]

YouTube is MTV

On YouTube, the ‘most viewed’ videos of all time have huge audiences.  The Top 2, Evolution of Dance and Avril Lavigne’s Girlfriend have each been viewed over 90 million times.  These numbers are amazing by themselves. But it doesn’t stop there.  Videos by Rihanna, Timbaland, Alicia Keys and Chris Brown have each been viewed over 50 [...]

Is Content Really King?

The word ‘content’ gets tossed around a lot, especially in new media. And, like anything that gets tossed around, it gets beat up. Which is why I began to wonder – who said ‘content is king’ and is it true?