Some clients work with us on a project basis. Others prefer the benefits that come from continuity and working together closely over time.
Our Clients and Experience
During the past 30 years, we have helped hundreds of clients to identify opportunities, compete aggressively, build their brands, and take advantage of new technology and techniques.
We have targeted, captured, and kept customers in …
• Media. We have consulted, researched and developed strategy for radio, television, print and internet – both multinational and local companies in the US, Canada, Latin America and Europe.
• Entertainment. We have developed, researched and consulted on programs, formats, websites, games and ‘personalities’ – in the US, Canada, Latin America and Europe. This includes original creations. We have created TV shows, built web companies and cable networks.
• Digital and Online. We have been active in this field since 1998 developing, researching and consulting for media, entertainment and technology companies.
Consulting engagements include strategies for increasing reach (aggregation, cross-linking, acquisitions), online advertising development/ad networks, website interface design, website architecture, usability testing, new website concepts, marketing & promotional strategies, evaluation of customer base and traffic patterns, website optimization, search strategies, building out community, distribution and partnership strategies. Created Green strategy for engaging kids in energy awareness and conservation (in development). As an executive, Taran built Nickelodeon’s Digital division and ran it for three years during which time Nick’s websites for kids and parents became #1.
Clients include: Turner Entertainment/Cartoon Network, Time Inc, MTV Networks, Google (through engagement with Energy Entertainment), Radio One/TV One, Safekeeper (parental controls), Corus Entertainment.
Consulting engagements include TV and Radio network strategies in programming, program development, positioning, marketing, brand extension, distribution and ad sales. Recommended expansion into Broadway Theatre, advised on Tween music strategy and analyzed filmed-entertainment brand extension and distribution strategies for leading kid/family Media Company.
Clients include: Nickelodeon, Disney, MTV, VH1, Cartoon Network, NBC, TV One.
Our extensive experience includes: a national African-American lifestyle study that set a new benchmark for understanding Black America, Women’s Lifestyle & Heavy Tech User Women focus groups and segmentation, kids brand and program development research across Latin America and Europe for new channel and consumer product launches, national research on Internet use and expectations of new and old media users, brand reinvention including anchor program research & positioning for a multi-billion dollar media conglomerate, national consumer electronics research to understand customers of national ‘big box’ stores, banking studies (multi-state customer segmentation to identify ways to persuade customers to increase deposits), hundreds of US and international radio research studies.
Clients include: Time Inc., VH1, Nickelodeon, Radio One, TV One, MTV, NBC, CBS, ABC, Peoples Bank, Sound Advice, Caracol, Antenne Bayern, Rolling Stone Magazine, The Globe and Mail Newspaper, hundreds of radio stations and many others.
Marketing and Promotion Strategy
We have developed or assisted in marketing and promotion for hundreds of clients. Marketing and promotional work spans all media forms and cross-promotional execution. Engagements range from high level marketing and promotion strategy to highly creative targeted marketing and promotional campaigns. Although we have won awards for our work, we are proudest when our marketing generates customers.
Clients include: Corus Entertainment, Rolling Stone Magazine, Caracol, Antenne Bayern, Viacom, Nickelodeon, Cartoon Network, Standard Broadcasting, Aerolineas Argentinas, CBS, Radio One and many more.
Worked with non-profits to craft vision, define mission, develop business proposition, enhance business effectiveness, and build leadership development capability.
Clients include: Time Warner Corporate Philanthropy, Harvard Business School, Energy Entertainment (start-up non-profit dedicated to climate change through carbon reduction and renewable energy), and Arthur Anderson.