The 6 Stages of a Project

The first week of my very first media job, a friend sent me a short list called ‘The 6 Stages of a Project’.  It said that every project goes like this…

  1. Enthusiasm
  2. Disillusionment
  3. Panic
  4. Search for the Guilty
  5. Punishment of the Innocent
  6. Praise and Enthusiasm for the Uninvolved

It seemed funny at the time, yet over the years, the list seems almost too true – especially when a business initiative or ‘project’ doesn’t go smoothly or when it hits unexpected setbacks.

And, it’s been on my mind lately as unsettled financial markets have generated nervousness in media and digital businesses.  
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It’s Time to Monetize YouTube

According to AC Neilsen, 119 million Americans watched video online in May.

And, they watched a lot.

In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month.

And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.   

For comparison, Fox Interactive Media was a distant #2 with about 329 million streams watched.  

Yet, even with its huge audience and multiple views, Google is making less money from YouTube in a month than the Superbowl makes with just 7 commercials.

This is crazy.
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In his brilliant book, The Black Swan, Nassim Taleb tells the story of the happy turkey just a few days before Thanksgiving.

The turkey only knows happiness. Every day of its life, it has been fed, pampered and catered to by human beings. Based on the experience of its entire life, the turkey expects things will never change.

The day before Thanksgiving, the turkey learns the same thing that executives in the record business learned – that ‘the same hand that feeds you can be the one that wrings your neck’.

Taleb uses the story to remind us that it is dangerous to assume that the future will look like the past – especially when a technological game changer enters the picture.
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How To Improve Google

What’s not to like about Google?

It’s simple, you always get some kind of answer and almost everyone uses it. Usually, you get an answer on the 1st page.

But, what if you don’t get an answer that helps you right away?

If you’re like me, you have to start searching again and again – which can be very frustrating.

That’s why I wish Google would check out Clusty. It’s not as big as Google or as deep. But, it’s interesting – because it ‘clusters’ answers, providing another ‘filter’ to make your search easier.

On Google, if you enter your name, you’ll get a list of the most visited sites that include it.

On Clusty, your might find choices that might differentiate your professional skills, golf tournaments you have played in or articles you have written.

Clustering might provide an edge in behavioral targeting, the much touted ‘next generation’ of internet advertising which attempts to link a consumer’s ‘behavior’ (such as the pages they visit in searching for a new Audi) to more effective and targeted ad displays.

A more differentiated search is a powerful tool. Google might want to try a Beta version.