It’s Time to Monetize YouTube

According to AC Neilsen, 119 million Americans watched video online in May.

And, they watched a lot.

In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month.

And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.   

For comparison, Fox Interactive Media was a distant #2 with about 329 million streams watched.  

Yet, even with its huge audience and multiple views, Google is making less money from YouTube in a month than the Superbowl makes with just 7 commercials.

This is crazy.
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YouTube is MTV

On YouTube, the ‘most viewed’ videos of all time have huge audiences.  The Top 2, Evolution of Dance and Avril Lavigne’s Girlfriend have each been viewed over 90 million times.  These numbers are amazing by themselves. But it doesn’t stop there.  Videos by Rihanna, Timbaland, Alicia Keys and Chris Brown have each been viewed over 50 million times.

Among the top 10 of all time on YouTube, 7 are focused on music – and, they total a staggering 673 million views.  That’s over half a billion – for just 7 videos.

It looks like YouTube is the new MTV. 

As TV morphs around the Internet, I’m keeping an eye on the advertising models that are emerging on platforms such as Veoh,  Joost,  Hulu and even the moves by Slingbox.   

If I were a TV or cable network, I would be working hard on YouTube and Online cross-promotion strategies.

And, if I were YouTube, I might be telling advertisers about  videos that get 90 million views –  which is pushing Superbowl territory.

Is Content Really King?

The word ‘content’ gets tossed around a lot, especially in new media. And, like anything that gets tossed around, it gets beat up.

Which is why I began to wonder – who said ‘content is king’ and is it true? If it’s true, what does it mean to your business? If it’s not true, where should you put your focus?

Everywhere you look or listen, there seems to be more content than you can ever consume. There are over 50,000 new books a year published in English. In January 2008, 79 million users made 3 billion video views on YouTube and 10 hours of video are added every minute.

There are over 10 million blogs in the US alone – even if most of them hardly get read. Cable TV has thousands of programs that often get tiny audiences.

It seems like there is no shortage of content. So, who’s really king?
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